Forum “Tbilisi PR Days”

“Tbilisi PR Days”, the first international forum in the field of communication in Georgia, which is organized by the students of the Master’s program in Public Relations of Ilia State University, will be held on November 4-5.

On November 4-5, the world’s leading public relations specialists will talk about PR and marketing challenges and ways of solving them during the pandemic.

• On November 4, on the first day of the forum, professors from the world’s leading universities from Italy, France, Serbia and Austria will talk about the challenges of the field of communications. The first day will be held in a completely remote format, via the platform Zoom, and it can be attended it at the link: https://bit.ly/3TgZLPX
• On November 5, on the second day of the forum, representatives of the region’s leading companies and non-governmental organizations (Gepra, Goodwill, PSP, Loialte, Key Communication, Global Compact Network Georgia, Beeline) will discuss what strategies they have developed in the field of public relations during the СOVID-19 crisis, as well as what approaches have been formed in terms of corporate responsibility in different business sectors. The second day of the forum will be held in the T 102 hall of the Technology Building of Ilia State University.

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Schedule

November 4

Moderator: Natalia Avlokhashvili, student of the Master’s Program in Public Relations of Ilia State University

19:05 – 19:15 Greeting

• Professor Dimitri Japaridze, Dean of the Faculty of Business, Technology and Education of Ilia State University
• Professor Tornike Guruli, Head of the Master’s Program in Public Relations of Ilia State University

19:15 – 19:35 Topic: PR in the Digital Age

Professor Ljupka Naumovska, Rennes School of Business (France)

19:35 – 19:55 Topic: Specifics of PR in the art industry

Professor Martin A.M. Gansinger, Al Akhawayn University (Morocco)

19:55 – 20:15 Topic: The Role of Media in PR

Professor Slobodan Penezić, Nikola Tesla University (Serbia)

20:15 – 20:35 Topic: PR in International Relations

Professor Nicola Strizzolo, University of Teramo (Italy)

20:35 – 20:45 Q & A

20:45 – 20:50 Summary of the Forum

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November 5

Topic: How has the direction of PR changed during the COVID-19 pandemic? What challenges did the companies face and how did they deal with them?

16:00 – 16:05 Opening of the Forum

Speakers: Tinatin Imerlishvili, Natia Shafatava, students of the Master’s Program in Public Relations of Ilia State University

16:05 – 16:10 Greeting

Professor Tornike Guruli, Head of the Master’s Program in Public Relations of Ilia State University

16:10 – 16:25 Report

Salome Zurabishvili, Visiting Lecturer of Ilia State University; Executive Director of the UN Global Compact Network Georgia

16:25 – 16:40 Report

Teona Baghdavadze, Founder of PR agency, Key Communications

16:40 – 16:55 Report

Giga Faikidze, Founder of audit and consulting company, “Loyalte”; Founder and CEO of “Small and Medium Enterprise Development Agency (SMEDA)”

16:55-17:10 Report

Guranda Archuadze, PR and marketing manager of “Goodwill” hypermarket chain

17:10 – 17:25 Report

Nutsa Subeliani, Visiting lecturer of Ilia State University; Senior PR consultant of consulting company “Jepra”

17:40 – 17:55 Report

Sofo Balavadze, Communications specialist of Veon Georgia

17:55 – 18:10 Summary of the Topic

Giorgi Kalatozishvili, Visiting lecturer of Ilia University

18:10 – 18:20 Q & A

18:20– 18:25 Closing of the Forum and Summarization of Plans

Tinatin Imerlishvili, Natia Shafatava, students of the Master’s Program in Public Relations of Ilia State University

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The information related to the Forum

The first day of the Forum

Time: November 4, 19:00 – 21:00

Format: remote

Working language: English

ZOOM: https://bit.ly/3TgZLPX

• Meeting ID: 869 1328 7880

The second day of the Forum

Time: November 5, 16:00 – 19:00

Location: T102, Technology Building of Ilia State University

Working language: Georgian

2022

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